Adrenaline Hard Wear® was conceived in 2000 by Dustin and Sara Breau.  After seeing all the skate and snowboard shops and the lack of “powersports” oriented clothing shops, they decided to create something that would compete against the big boys.  Even though Dustin and Sara didn’t have the background to open a retail clothing company, they did have the vision and drive.

Over the next five years they made all the contacts, did all the leg work and created the plan for the shop itself.  also, during that fifth year, Dustin contacted Nick Westermeyer, who had extensive knowledge of the powersports industry to oversee the management of the company.  In 2005, Adrenaline Hard Wear® was born.

The mother shop is located in one of the most sought after spaces in the Rocky Mountain region, The Gateway Mall in Salt Lake City, Utah.  The exposure in this mall has led the company to unforeseen success.

A lot of the moto industry has recognized Adrenaline Hard Wear® as a viable competitor to companies like Pacsun, Zumiez and others.  With this success has come interest in purchasing the company and expanding it.

Dustin, Sara and Nick have decided to offer the success of the business plan as a franchise opportunity.

Please note, they stress that even though the company is getting bigger, they will not change the way they run each store.